creativity, culture, community
“Assumptions are the termites of relationships.” Henry Winkler
The other day I ran across this quote and it started me thinking about my relationships. Am I building strong foundations? Or in some cases am I ignoring the work altogether?
Last week I was asked to participate in a phone research survey for a well-known media outlet. Since I’ve worked with this outlet for many years, I agreed to give my time, and what I thought would be helpful information. The lady conducting the survey kept asking me questions for which there was no easy answer. I tried to “explain” my answers and she became increasingly annoyed. Finally she told me that she had no way to take details, and asked if I could just please respond with yes or no. I told her that was not possible and she decided to end the conversation. No wonder they are in trouble! Can the information this company needs to develop meaningful change in their business model really fit into a black and white, yes or no questionnaire? A questionnaire developed, executed and analyzed by an outside organization, which has no relationship to the media company’s customers. Over the last few years I’ve gotten the impression that most companies don’t know or care about their customers. I suspect this spills over to their bottom lines.
In a world where there are so many tools and technologies allowing you to create greater and more connections, why is it that many companies and their representatives don’t have real relationships with their customers? How can you partner with someone if you don’t really know them and how they define success?
Here are just a few ideas for creating better relationships:
How do you create and nurture your relationships? I’d love to get your thoughts and input.