Hatchett PR

creativity, culture, community

This Week’s Public Relations Crop: Social Responsibility and Fresh Ideas

This week’s headlines were jam-packed with political shenanigans and scandal, but I found a number of stories worth reading which contain new ideas for practical PR solutions.

  • This article by Ariel Schwartz for Fast Company is about Bank of America’s first ever “Social Responsibility Report.”    What a great way to improve their brand and create some positive PR with a document detailing their corporate giving, environmental initiatives, new loan modification programs and small business lending.   http://bit.ly/pJCpVm
  • Harvard Business Reviewblogger John Baldoni reminds us not to get too comfortable in our work, but instead to seek fresh perspectives in order to stay on our toes.   http://bit.ly/oEoGw8

“An idea is salvation by imagination.”   Frank Lloyd Wright

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