This Week’s Public Relations Crop: Social Responsibility and Fresh Ideas
This week’s headlines were jam-packed with political shenanigans and scandal, but I found a number of stories worth reading which contain new ideas for practical PR solutions.
This article by Ariel Schwartz for Fast Company is about Bank of America’s first ever “Social Responsibility Report.” What a great way to improve their brand and create some positive PR with a document detailing their corporate giving, environmental initiatives, new loan modification programs and small business lending. http://bit.ly/pJCpVm
Harvard Business Reviewblogger John Baldoni reminds us not to get too comfortable in our work, but instead to seek fresh perspectives in order to stay on our toes. http://bit.ly/oEoGw8