creativity, culture, community
When you send emails, do you think about the subject line? Your headline can be a very effective marketing and PR tool if used thoughtfully. Recipients will have an idea of what kind of message they are getting, and what tone you are trying to set. Ultimately more of your emails will be opened, which is what we all want.
You can have fun with headlines. You can be exuberant. You can be informative. But realize that your headline is like a first impression. You want to put your best words forward.
Like most people, I’ve received some pretty crazy emails with ridiculous or cryptic subject lines. Here are a few of my favorite bad headlines.
One of my pet peeves is getting an email that has obviously been forwarded many times. Usually I don’t even bother to open it, especially if it just says FW: FW: in the headline. I just hit “delete.”
Are you making a positive impression with your email subject line? Does it clearly state the topic of your email? This is important when communicating with media, clients, and co-workers. And for those who are job hunting, the proper subject line will let recruiters and hiring managers know that you are sending your resume or follow-up information.
My goal is to send emails with subject lines that give an idea of what’s going to be covered in my note. I enjoy headlines that are memorable, specific, helpful, or humorous. But ultimately I want to entice the recipient to be interested in reading what I have to say.
Do you have email headline experiences you’d like share? If so, let me hear from you.