creativity, culture, community
A local baker contacted me to brainstorm ideas to attract new business. I loved the challenge so we met for coffee, and you guessed it, some sinfully scrumptious cupcakes!
After eating one of Martha’s Chocolate Decadent Delight cupcakes, I pondered the meaning of life and whether I should try another one. I thought If Shakespeare was still around, he might have written “The cake’s the thing.” The cupcakes were that good, but Martha was having trouble getting orders from local companies, even though she was in a great area with lots of nearby businesses. She was getting referrals from friends for social events (birthdays and a few weddings) but she wanted to grow her corporate business. She wasn’t sure how to get started.
Prior to our meeting, I researched local bakers and perused their websites to check out the competition. I also took a long, hard look at Martha’s online presence. For our session, I asked her to bring a business card, a box of cupcakes as they would go to a client, and brochures or collateral materials.
Whether you are marketing Boston Cream Pie cupcakes, t-shirts or widgets, these ideas are relevant, so I thought I’d share a few of them on my blog.
How is your business growing…and what are you doing to make it more tasty for new customers?