creativity, culture, community
Engagement…what is it? Engagement is a marketing term that is used to describe the action of a recipient when he responds to a message. As marketing is moving towards becoming more interactive and experiential, consumers are encouraged to participate and “engage” with their favorite brands. These responses might include some of the following actions:
How do you get your audience engaged?
What are your thoughts on engagement? I’d like to hear from you about what is working and not working. Thanks for stopping by!