Hatchett PR

creativity, culture, community

Are Your Cupcakes In A Delicious Box?

Hatchett PR

A local baker contacted me to brainstorm ideas to attract new business.  I loved the challenge so we met for coffee, and you guessed it, some sinfully scrumptious cupcakes!

After eating one of Martha’s Chocolate Decadent Delight cupcakes, I pondered the meaning of life and whether I should try another one.  I thought If Shakespeare was still around, he might have written “The cake’s the thing.”  The cupcakes were that good, but Martha was having trouble getting orders from local companies, even though she was in a great area with lots of nearby businesses.  She was getting referrals from friends for social events (birthdays and a few weddings) but she wanted to grow her corporate business.  She wasn’t sure how to get started.

Prior to our meeting, I researched local bakers and perused their websites to check out the competition.  I also took a long, hard look at Martha’s online presence…

View original post 409 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on July 11, 2015 by in Business, Branding, PR, Small Business Marketing.
%d bloggers like this: