Hatchett PR

creativity, culture, community

Fabulous Branding…8 Days A Week

Hatchett PR

The word branding is tossed around a lot.  But honesty, I think branding is one of the most misunderstood and misused terms in marketing.

A brand is the image or perception, good or bad, of a product, service, company, concept or even a person.  It’s what sets it apart from things in the same category.  A brand can be powerful, disappointing, enlightening, or just plain confusing.  Some brands have staying power and grow strong, powerful reputations.  Coca-Cola is one of my personal favorites.  But even good products or companies can suffer a brand or identity crisis.

Here are a few things I’ve learned over the years about brands and the art of branding:

  • A brand is built over time and grows organically.   Like good gardening, you can nurture it with the right care.  And you can give it a great place to grow.  But it’s still going to take some time.
  • A quality brand…

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This entry was posted on September 18, 2015 by in Branding, Business, Small Business Marketing.
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