Hatchett PR

creativity, culture, community

11Terrific Tips For Periscope!

IMG_9204One million users signed on to Periscope in the first 10 days of its launch this past March. What is Periscope? It’s a social media app, owned by Twitter, which allows users to broadcast live video and audio streaming sessions. You’ll see everything from kangaroo sightings in Australia, the DragonCon sci-fi convention in Atlanta, red carpet arrivals in Hollywood – and lots of crazy stuff in between.

If you’re thinking of doing your own broadcast here are a few suggestions to help make your session a rousing success.

  • Think of a good title. Your title should explain what you’ll be covering. Ideally the title will sound fun and informative. I see a lot of “untitled” broadcasts and I don’t click on those.
  • Remember to shoot vertically for Periscope broadcasts. Because your followers are on mobile, this is the preferred format.
  • Make sure you have some kind of activity to broadcast. Even if you are doing a chat or interview, make sure you have props or interactivity. Unless you are interviewing a celebrity, most talking heads are boring.
  • Create an outline of the key points you want to cover during your broadcast. That way you don’t stumble around trying to think of something to say while you’re live.
  • Before you start your broadcast, share the date, time and subject with your Twitter, Facebook and Instagram followers to encourage them to tune in.
  • If you Periscope live from an event such as a fireworks show or live cooking demo, do a tease about an hour beforehand from the location asking people to tune in for the live session.
  • Periscope broadcasts only stay up for 24 hours. You can save your broadcast to your phone if you select that option in settings. If you save your broadcast, you can edit it for use on Instagram or Twitter.
  • Once your broadcast starts, let your viewers know what they are watching. I have stopped watching several broadcasts because I could not figure out what was going on. And if you broadcast goes on for more than a couple of minutes, remind people what’s happening, because people may tune in after you start.
  • Acknowledge viewers tuning in to your broadcast and answer their questions.
  • If you plan to do more broadcasts, towards the end of your session ask people to follow you on Periscope.
  • At the end of your broadcast, thank your viewers!

Thanks for stopping by Hatchett PR! Let me know what you think about Periscope, and if you find these tips helpful.

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